WalMart Case Study - International Expansion
Number of pages:
3
ABSTRACT:
This 3 page paper looks at the international expansion process undertaken by Wal-Mart, and answers three questions. The first answer considers the process utilized to expand into Mexico and Latin America, and why that expansion was successful. The second question considers why expansion into Europe was not as successful. The third answer discusses whether Wal-Mart was utilizing a globalization or a localization strategy. The bibliography cites 3 sources.
FILE NAME:
File: TS14_TEWMinter.rtf
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